At its best, the internet empowers billions of people across the globe to communicate, learn, and connect with each other. At its worst, it enables bad actors to coordinate, plan, and operationalize terrorism, fraud, child abuse, and countless other forms of exploitation.
Increasingly, industry leading organizations build in-house Trust & Safety teams to counter these threats. Unfortunately these teams are slowed down by outdated tools—spreadsheets, raw SQL queries, and word documents—that leave data disconnected and hinder efficient investigation and decisive decision making. Meanwhile, bad actors have at their disposal the most sophisticated tools ever created; tools designed to foster not just connection but also abuse. Often, Trust & Safety teams find themselves outgunned, leaving organizations’ vulnerable, and their reputations and users exposed to increased risk.
At Meta, I was on the front lines helping fend off these exponentially increasing threats. My team and I created tools to manage and mitigate risk generated by the most sophisticated abuse scenarios. I learned from not just our successes but also our setbacks. And I realized that nearly every organization faces challenges similar to the ones my team encountered every single day.
That realization is why I started Cinder. I saw the need for a platform with the sole purpose of making the Internet safe, and supercharging the efforts of those dedicated to making that happen.
Cinder is the first operating system for Trust and Safety operations. Built on an innovative and flexible data model, Cinder integrates multiple Trust and Safety workflow solutions under a single pane of glass. Cinder’s component modules are cutting edge and fully integrated. It serves as the fundamental system of record for Trust & Safety operations and decision making.
At Cinder, we lean into the fact that there are no silver bullets. We know that solving these growing integrity problems will still require making complex choices at strategic, operational, and tactical levels. But we aim to empower policymakers, moderators, legal teams, and investigators with access to the information, context, and support they need to protect their users and their reputation. This is our mission at Cinder; and this is just the beginning.